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Small Business Branding Checklist

Not every business will need or use all the items on this small business branding checklist, but it might give you ideas, or a reminder of something you want to plan for in the future.

Thinking of starting a small business? Already in business and looking to grow? There are plenty of new business checklists and how-to articles on the Internet. I did a search to see what other people are recommending for “list of graphic design needs for small business,” and I was very surprised there weren’t very many useful results. Hopefully, my small business branding checklist will help you define your graphic design needs, and improve your branding at the same time.

Not every business will need or use all the items on this small business branding checklist, but it might give you ideas, or a reminder of something you want to plan for in the future.

A critical element in all good branding is a strong logo design. Along with all the messaging and values that are part of your brand, a logo design visually ties together all your branded materials. That’s why it’s first on the small business branding checklist…

  1. Logo Design (the keystone of business branding)
  2. Business Cards (calling card and networking)
  3. Letterhead (correspondence, print or electronic)
  4. Newsletter (communication)
  5. Envelopes (communication)
  6. Labels: return address, shipping (communication)
  7. Signage: buildings, interior, and exterior (communication)
  8. Signage: vehicles, billboards (communication)
  9. Postcards: direct mail (communication)
  10. Web Graphics: website and social media (sales, marketing, and communication)
  11. Brochure (sales and marketing)
  12. Flyers/Sales Sheets (sales and marketing)
  13. Ads: print and online (sales and marketing)
  14. Presentations (sales and marketing)
  15. Launch Packages (sales and marketing)
  16. Product Packaging (sales and marketing)
  17. Apparel: shirts, hats, uniforms (presentation and branding)
  18. Promotional: pens, mugs, calendars, etc. (presentation and branding)
  19. Folders (presentation and branding)
  20. Notepads (presentation and branding)
  21. Awards and Recognitions (presentation and branding)

This list is not comprehensive, but definitely enough to give you ideas to get started and/or grow your business. Businesses will have different needs, depending on their niche and industry.

Did I miss something you think is critical to include on this list? Let me know in the comments below.

Did you find this list useful? Please share!

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